EXPOSE THE GAP

  • Background: Gap is a major supporter of equality for women in the workplace.

  • Challenge: A 21% wage gap still exists in the U.S.

  • Insight: If there’s any kind of gap that people pay attention , it’s gap in women’s clothing.

  • Idea: Run a social cause campaign for the GAP. Cut away 21% of Gap women’s clothing and content to expose the national wage gap and some body parts.

 

AD: SARAH PERKINS | CW: KYLEE HEGARTY

Awarded a Gold Prize at the Hatch Awards

Award-Winning Student Work

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