EXPOSE THE GAP
Background: Gap is a major supporter of equality for women in the workplace.
Challenge: A 21% wage gap still exists in the U.S.
Insight: If there’s any kind of gap that people pay attention , it’s gap in women’s clothing.
Idea: Run a social cause campaign for the GAP. Cut away 21% of Gap women’s clothing and content to expose the national wage gap and some body parts.
AD: SARAH PERKINS | CW: KYLEE HEGARTY
Awarded a Gold Prize at the Hatch Awards
Award-Winning Student Work