EXPOSE THE GAP

​

• Background: Gap is a major supporter of equality for women in the workplace.

• Challenge: A 21% wage gap still exists in the U.S.

• Insight: If there’s any kind of gap that people pay attention , it’s gap in women’s clothing.

• Idea: Run a social cause campaign for the GAP. Cut away 21% of Gap women’s clothing and content to expose the national wage gap and some body parts.

 

AD: SARAH PERKINS | CW: KYLEE HEGARTY

​

Awarded a Gold Prize at the Hatch Awards

​​

​

​